DurigoBeta
Roadmap

Where Durigo is going, and why in this order.

Durian is hyper-local and time-sensitive, and the information about it is completely fragmented. A stall with perfect Chanee this morning is sold out by noon, and what matters most, what is in stock, at what price, at what ripeness, lives scattered across chat groups and word of mouth. Static listings cannot answer the only question that counts: is it there right now?

Across Asia there are an estimated 55 to 75 million durian enthusiasts, people for whom durian is a passion, not a casual snack, and no one has built the tool they actually need. Durigo is that tool: a map-first community app that turns scattered sightings into a living map, with a timestamp on every entry so freshness is always visible. It is built for enthusiasts first, starting in Southeast Asia where the culture runs deepest.

Durian seller with her fully stocked truck

Where we are

Durigo is live in beta in its first city, and it is already a two-sided product. Enthusiasts find and check in durian on the map, and sellers can claim and run their own listing. Open the map, see nearby sellers and how fresh their data is, tap one to see current varieties and prices, and add a check-in in under a minute. A missing price never blocks a submission.

We are building the foundation in one city before expanding, because a community map is only as good as the community behind it. Right now that means a tight group of early users, buyers and sellers alike, putting durian on the map day after day and getting the first say in where the product goes next. This is the moment to be part of Durigo before anyone else.

The roadmap

Each phase removes a specific risk before the next one begins. A community-data product is worthless if the data is not fresh and trusted, so the core loop has to work before everything else is built on top of it.

  1. Phase 1

    The Foundation

    This is the product that is live in beta today, and it is already two-sided. On the community side, a working map of points of sale carries check-ins, reviews, and clear freshness signals. On the seller side, owners can claim and run their own listing. Check-ins and reviews are kept separate on purpose: a check-in is objective, what is in stock, at what price, at what ripeness, right now, while a review is subjective, how the fruit tasted. That separation keeps the live data clean. Underneath, freshness is computed intelligently, decaying over time at a rate tuned to ripeness so the map reflects what is actually there now.

    • Interactive map with markers that reflect freshness and activity
    • Seller pages with current varieties, prices, ripeness, and recent activity
    • Low-friction check-in and review flow, partial data accepted
    • Seller claim and a manage-store dashboard: hours, status, photos, varieties, prices
    • Curated durian variety catalog with regional names
    • Suggest-an-edit, report-a-problem, and owner review of community suggestions
    • Time-decayed freshness and stock-level aggregation tuned to ripeness
    • Multilingual by default, with background auto-translation
  2. Phase 2

    Signal vs. Noise

    Phase 1 already lets people report problems and suggest fixes. Phase 2 turns that into a system that holds up as the platform grows, without leaning on constant manual moderation. Open community data invites bad data, through honest mistakes, stale entries, or deliberate abuse. Every contributor earns a reputation, and contributions are weighted by it, so reliable users carry more signal and spam carries less. On the seller side, verification tiers and a clear path for resolving contested claims keep ownership honest.

    • Per-user trust and reputation scoring
    • Reputation-weighted contributions
    • Time-decay scoring so stale data is clearly marked
    • Seller verification tiers and dispute resolution for contested claims
    • Expanded reporting, rate limits, and anti-abuse protections
  3. Phase 3

    Open the Doors

    With a trusted, two-sided product proven in beta, Phase 3 opens Durigo to everyone, and gives the people who arrive a reason to keep coming back. The headline is the return loop: users follow sellers and wishlist the varieties they are chasing, then get alerted the moment those varieties appear nearby. Better data drives better alerts, which drive more engagement and more data, a retention flywheel that compounds as the community grows. Around that, this phase does the work that makes a public launch land: refined onboarding, a professional app store presence, and the privacy and data-protection foundations a community platform is expected to meet.

    • Wishlist and notify-me-when-nearby alerts, plus follow-a-seller
    • Push notifications and an in-app notification center
    • Refined onboarding for both consumers and sellers
    • App store listings and assets for iOS and Android
    • Privacy, terms, and regional data-protection foundations
    • Entitlement infrastructure that separates payment from access
  4. Phase 4

    The Platform

    With a proven, trusted, launched product, Durigo becomes a platform. This phase introduces subscriptions, deeper community surfaces, seller analytics, and the durian wiki. Wishlist and availability alerts, introduced in Phase 3, keep deepening here as the data improves. The variety catalog and wiki are long-term assets: they get more valuable as the community grows, and they are hard to replicate quickly.

    • Consumer Pro and Seller Pro subscription tiers
    • Community discussions, seasonal threads, and meetup coordination
    • Seller demand heatmaps and variety interest analytics
    • QR-based seller offers and proximity-driven promotions
    • Community-contributed durian wiki with moderation

The business model

Durigo is freemium, and the split follows the product logic. The map, check-ins, and community data are a public good and stay free, because locking them away would starve the very data the product runs on. Paid tiers reward the most committed users and serious sellers. The clearest line is timing: free users see availability on a short delay, Pro users see it in real time.

Durigo Plus

  • Real-time availability, the moment it changes
  • Priority notifications for rare and seasonal varieties
  • Exclusive offers and an ad-free experience
  • Full community access

Durigo for Sellers

  • Direct, proximity-driven offers to nearby users
  • QR-based redemption for promotions
  • Wishlist insights by area
  • Demand heatmaps and variety interest analytics

The seller side is the most distinctive angle. A verified seller can push a targeted offer to nearby users who have wishlisted a matching variety, redeemable by QR. That connects real supply to real demand at the moment it matters, something static listings and chat groups cannot do.

Why trust is the moat

Durigo’s value rests entirely on whether its data can be trusted. Freshness, trust, and moderation are core product principles, not afterthoughts. Three ideas hold it together: freshness over perfection, the separation of objective check-ins from subjective reviews, and reputation-weighted contributions that fade on their own through time-decay.

The map is easy to build. A map people trust enough to act on is not. That trust is the moat, and the roadmap is sequenced to earn it before anything is built on top of it.

Good durian is out there. Be part of finding it.

Durigo is early, and there are three ways in.

Find durian

Join the iOS beta on TestFlight and start using the map today. Android is a few weeks out — sign up on the homepage to hear the moment it lands.

Get the beta

Build or back Durigo

Collaborator or investor who wants to talk? We would love to hear from you.

Get in touch